TEKNOLOJİ KABUL MODELİ BAĞLAMINDA KADINLARIN E-SKUTER KULLANIM NİYETİNİN İNCELENMESİ: İSTANBUL İLİ ÖRNEĞİ

Abstract

The means of meeting people's needs are changing day by day. For example, the need for transportation has been provided by various vehicles until today and user satisfaction has always been taken into account. However, with the development of technology and the change in the way of meeting human needs, the level of acceptance and use of products by consumers has also changed. Scooters developed to provide ease of transportation can also be seen as a part of this change. Within the scope of the study, it was investigated at what level female participants used e-scooter technology to meet their transportation needs and at what level they accepted this technology. The factors affecting women's adoption of e-scooters are discussed in the context of the Technology Acceptance Model (TAM). The relationship between the perceived security factor within the scope of the study and the behavioral intention to use the e-scooter could not be measured. However, there are direct and indirect relationships between social impact, perceived ease of use, perceived usefulness and environmental sensitivity, and behavioral intention. As a result, inferences were made regarding the factors affecting the use of e-scooter by women.