Measuring Students’ Knowledge Level of Life Insurance: A Case on the Students of the Department of Insurance and Risk Management at the Dumlupinar University, Turkey

Abstract

Abstract Life insurance is a type of insurance that protects individuals or their relatives who are left behind after death or permanent injury. Although it is quite different from the diversity in the world, life insurance in Turkey, which also allows accumulation with providing death benefit, contribute to the tendency of people to save money. One of the reasons for slower development in life insurances in Turkey compared to the countries in the world stems from the education in the field of insurance. Indicators such as insufficient number of institutes and experts in the field and low ratio of insurance literacy are the outcomes of this inadequate education system. Hence, lack of education is directly connected with the level of students’ knowledge. The aim of this study, in which a cross-tabulated survey is used, is to measure the undergraduates’ knowledge level of basics of life insurance at the department of Insurance and Risk Management in Dumlupinar University. Results show that students who are taking education at the Dumlupinar University at the department of Insurance and Risk Management, have very low knowledge about basic life insurance. This study is important in determining the knowledge level of the students who will be in the insurance sector in the future and who will have an individual relationship with the customers.