The positive effects of digital media design combined with AI intelligence on art brand planning and promotion

Abstract

Abstract With the development of science and technology, digital media and AI intelligence are currently spreading to the traditional brand planning and promotion business, and more and more brands will adopt an empowered brand promotion business in the future. This paper is based on natural language processing and other AI intelligent technology, which includes image, copy, comment, and audio data processing for advertising promotion intelligent creation systems. Combined with the characteristics of art brand planning and promotion, based on the principle of comprehensiveness and importance, it constructs a system of factors influencing digital media and AI intelligence on brand promotion from the four dimensions of brand product, brand capability, brand market, and brand support. The results show that the average purchase intention index of the brand promotion mode integrating digital media and AI intelligence is 4.9710, which is significantly higher than that of the traditional promotion mode, which is 4.1354. This study can help art enterprises identify the relationship and key elements between the influencing factors of brand promotion and guide brand enterprises to implement more targeted brand planning and promotion strategies.