Research on the Application of Augmented Reality Technology in Agricultural Product Packaging Design

Abstract

Abstract In this study, we employ 3D modeling technology for the virtual prototyping of agricultural products. Utilizing Unity3D, we integrate data from both virtual and natural environments. This integration allows the 3D models to be visualized within a virtual setting. Additionally, leveraging Kinect somatosensory tracking technology, we have developed a gesture recognition interaction method. This enables packaging designers and users to modify packaging forms, colors, and structures in real-time within the virtual environment. The results of the survey show that consumers prefer multi-sensory, human-centered, and other types of packaging design when choosing packaging. The interaction effect of applying augmented reality agricultural packaging type and market type (R2= 0.079, p=0.001) affects consumer purchase intention. User experience (B=0.334, T=3.385***) was significantly and positively related to applying augmented reality packaging design type. The sense of experience of applying augmented reality to produce packaging use is overall sound, with a mean score of about 4.4. Except for the sense of texture, the mean values of the other nine indicators are all greater than 3, and the evaluations are all in favor of being more satisfied. The use of augmented reality technology in agricultural packaging design is enhanced by the method of this paper.