Towards Sustainability on a Sea of Eco-Labels. Leading or Misleading?

Author:

Nagy-Kercsó Katalin1

Affiliation:

1. University of Debrecen , “Ihrig Károly” Doctoral School of Management and Business ( Hungary )

Abstract

Abstract Eco-labels help consumers navigate and promote environmental initiatives and curb greenwashing. The paper presents the eco-labels used in Romania by the government, companies, and consumers. The paper finds that Romania’s activities related to eco-labels, especially EU eco-labels, are lagging behind other developed countries. This is evidenced by the government’s inadequate communication, the online communication of economic players related to the topic, and consumers’ inadequate knowledge of eco-labels.

Publisher

Walter de Gruyter GmbH

Subject

General Medicine

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