Economic Whirlwinds: Navigating the Business of Sports Through the COVID-19

Abstract

Abstract Sport is a key sector in the global economy with a strong influence in almost every sphere of business interest. The pandemic of COVID-19 has for a time paralysed all major branches of the economy with effects that are still felt today in some sectors. Sport being a conglomerate of business and connections, new challenges have emerged for all relevant actors involved. From the suspension of leagues to the closure of stadiums, the once-thriving sports business found itself navigating uncharted territories. This article delves into the dynamic realm where the love for sports intersects with the complexities of commerce, exploring how the industry coped with unprecedented challenges and adapted to the ever-evolving global landscape. However, sport is a rather volatile field and able to adapt to economic challenges, for example football, basketball and tennis have managed through various strategies to cope with crisis situations. The pandemic has created new opportunities and transformed the economics of sport.