Identifying and capitalizing new sources of competitive advantages is a vital prerequisite for corporate sustainability

Abstract

Abstract On both the research agendas of the specialists in the academic field and those of the decision makers in the field of public policies, there are a series of topics of reflection among the most provocative which calls on researchers to identify solutions to new challenges. These include the prevalence of topics such as: threats to climate balance, deepening inequalities in welfare and prosperity, paradigm shifts in management and leadership, the emergence of on demand economy, just transition or the new scale of competitive advantages. At the microeconomic level, one of the most complex issues is that of business sustainability, which, under the conditions of the new global economic picture, must be equally efficient, economically, sustainable, socially, and resilient from an ecological point of view. Despite the most renowned experts analyzing the concept of competitive advantage, having highlighted the epistemological and praxiological foundations and clarified the variables on which its scope depends, the regional and global economic picture in dynamic change makes the analytical space continue. for this thematic area. This paper starts from the methodological assumption that the decision makers at the level of the companies must ensure the possible but synergistic combination between: the objective of maximizing the profit and the one of taking into account the plenary of maximizing the sales or of extending the relational capital. The main purpose of this paper is to study the deepest changes at the microeconomic level of the competitive advantage scale, the factors that influence these changes and propose a series of ways by which the companies that operate in Romania can be repositioned sustainably at the level of the most powerful regional supply chains.