Wastewater-Informed Digital Advertising as a COVID-19 Geotargeted Neighborhood Intervention: Jefferson County, Kentucky, 2021

Wastewater-Informed Digital Advertising as a COVID-19 Geotargeted Neighborhood Intervention: Jefferson County, Kentucky, 2021–2022

Published:2024-01 Issue:1 Volume:114 Page:34-37
ISSN:0090-0036
Container-title:American Journal of Public Health
language:en
Short-container-title:Am J Public Health

Author:

Anderson Lauren B.¹,Ness Heather D.¹,Holm Rochelle H.¹,Smith Ted¹

Affiliation:

1. Lauren B. Anderson, Heather D. Ness, Rochelle H. Holm, and Ted Smith are with the Christina Lee Brown Envirome Institute, School of Medicine, University of Louisville, Louisville, KY. L. B. Anderson is also with the Department of Urban and Public Affairs, College of Arts and Sciences, University of Louisville. H. D. Ness is also with the Department of Health Promotion and Behavioral Sciences, School of Public Health and Information Sciences, University of Louisville.

Abstract

We sought to deliver a geotargeted digital health advertising intervention. We assessed risk of community infection through an integrated public health and wastewater rubric and delivered advertisements between November 2021 and April 2022 in Louisville, Kentucky. The average daily click-through rates for the campaigns were 0.19%, 0.15%, and 0.13%. Results show potential for digital public health interventions that are geographically anchored to subcity sewersheds and community interest and willingness to engage with targeted wastewater-themed public health messaging. (Am J Public Health. 2024;114(1):34–37. https://doi.org/10.2105/AJPH.2023.307439 )

Publisher

American Public Health Association

Subject

Public Health, Environmental and Occupational Health

Link

https://ajph.aphapublications.org/doi/pdf/10.2105/AJPH.2023.307439

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