3D Surrealism and Examples in Visual Communication Design

Abstract

The main purpose of this research is to discuss the concept of 3D surrealism, which has become an important trend in the field of visual communication design in recent years, and some related visual works. With its ability to evoke subconscious emotions, surrealism is treated as a theme in various fields. However, here the topic of surrealism is limited to three-dimensional design and animation examples in the field of visual communication design. Document analysis is the preferred research method. A literature review is carried out using digital resources on the internet on the subject. In addition, examples of surreal images and animations created in 3D design software are included. The research concludes that the audience’s interaction with the product takes longer when visual communication products use 3D surrealism. Elements such as the visualization of subconscious elements, including objects with different functions in the same composition, and the uncertainty between the real and the virtual effectively create this time-based difference.