Teaching Students How to Integrate and Assess Social Networking Tools in Marketing Communications-Reference-Cited by-同舟云学术

Teaching Students How to Integrate and Assess Social Networking Tools in Marketing Communications

Author:

Schlee Regina Pefanis¹,Harich Katrin R.²

Affiliation:

1. a School of Business and Economics, Seattle Pacific University, Seattle, WA

2. b Mihaylo College of Business and Economics, California State University, Fullerton, Fullerton, CA

Publisher

Informa UK Limited

Subject

Education

Link

Reference47 articles.

1. Anderson, Janna Quitney, and Lee Rainie (2012), "Millennials Will Benefit and Suffer Due to Their Hyperconnected Lives," Pew Research Center, Washington, DC, February 29 (available at www.pewinternet.org/~/media//Files/Reports/2012/PIP_Future_of_Internet_2012_Young_brains_PDF.pdf

2. AppData.com (2012), "Zynga" (available at www.appdata.com/devs/10-zynga/

3. BizEd (2011), "BU Students Tackle Social Media," BizEd (available at www.e-digitaleditions.com/i/54925/62/

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