Author:
Campbell Colin,Pitt Leyland F.,Parent Michael,Berthon Pierre R.
Subject
Marketing,Communication,Business and International Management
Reference39 articles.
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2. Developing a Typology of Affective Responses to Advertising;Rajeev Batra;Psychology and Marketing,1990
3. Affective Responses Mediating Acceptance of Advertising;Rajeev Batra;Journal of Consumer Research,1986
Cited by
235 articles.
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