The Residual Impact of Avoided Television Advertising-Reference-Cited by-同舟云学术

The Residual Impact of Avoided Television Advertising

Published:2010-04 Issue:1 Volume:39 Page:67-82
ISSN:0091-3367
Container-title:Journal of Advertising
language:en
Short-container-title:Journal of Advertising

Author:

Bellman Steven,Schweda Anika,Varan Duane

Publisher

Informa UK Limited

Subject

Marketing,Communication,Business and International Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883

Reference52 articles.

1. Television Exposure: Programs Vs. Advertising;Avery Abernethy;Journal of Current Issues and Research in Advertising,1990

2. Photographing the TV Audience;Charles Allen;Journal of Advertising Research,1965

3. Bernoff, Josh (2006), "Toward DVR Ubiquity: DVR Penetration Will Top 50% and Spread Throughout the Home," report, Forrester, Inc., available at www.forrester.com

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