Direct-to-Consumer (DTC) Branded Drug Web Sites Risk Presentation and Implications for Public Policy-Reference-Cited by-同舟云学术

Direct-to-Consumer (DTC) Branded Drug Web Sites Risk Presentation and Implications for Public Policy

Published:2007-10 Issue:3 Volume:36 Page:123-135
ISSN:0091-3367
Container-title:Journal of Advertising
language:en
Short-container-title:Journal of Advertising

Author:

Sheehan Kim Bartel

Publisher

Informa UK Limited

Subject

Marketing,Communication,Business and International Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883

Reference51 articles.

1. Consumers of E-Health;James Anderson;Social Science Computer Review,2004

2. Consumer Generalization of Nutrient Content Claims in Advertising;J. Andrews;Journal of Marketing,1998

3. Why We Pay So Much for Drugs;Donald Barlett;Time,2004

4. Direct-to-Consumer Prescription Drug Advertising, 1989-1998: A Content Analysis of Conditions, Targets, Inducements, and Appeals;Robert Bell;Journal of Family Practice,2000

5. Effective DTC Product Web Sites Must Synthesize Advertising and Labeling Requirements;Lyle Berkowitz;Pharmaceutical Executive,2002

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