Developing a Social Media and Marketing Course
Author:
Affiliation:
1. a University of Louisville, Louisville, KY
2. b Murray State University, Murray, KY
Publisher
Informa UK Limited
Subject
Education
Link
https://www.tandfonline.com/doi/pdf/10.2753/MER1052-8008240204
Reference70 articles.
1. Balwani, Samir (2009), 5 Things I Would Tell a Social Media Professor (available at http://socialmediatoday.com/index.php?q=SMC/146811#comments/
2. Integrating Marketing Courses to Enhance Team-Based Experiential Learning;L. Bobbitt;Journal of Marketing Education,2000
3. Pop-up Retailing: The Design, Implementation, and Five-Year Evolution of an Experiential Learning Project;Brigitte Burgess;Journal of Marketing Education,2012
4. The Net Generation in the Classroom;Scott Carlson;Chronicle of Higher Education,2005
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