Predicting Website Audience Demographics forWeb Advertising Targeting Using Multi-Website Clickstream Data
Author:
Affiliation:
1. Department of Marketing, Faculty of Economics and Business Administration, Ghent University, Belgium. E-mail: Koen.DeBock@UGent.be; Dirk.VandenPoel@UGent.be
Publisher
IOS Press
Subject
Computational Theory and Mathematics,Information Systems,Algebra and Number Theory,Theoretical Computer Science
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