Acceptance of ERP Systems: The Uses and Gratifications Theory Perspective

Abstract

Aim/Purpose: This study aims to provide a better understanding of individual acceptance of enterprise resource (ERP) systems. Based on the uses and gratifications theory (UGT) and informing science theory, the study developed and empirically tested a research model to explain the effects of ERP characteristics (specifically, informativeness and enjoyment) on ERP acceptance and use. Background: Individual acceptance of ERP systems is crucial for achieving the benefits associated with ERP systems. Unfortunately, little research has focused on acceptance of ERP systems at the individual level. This study attempts to fill this void. Methodology: A survey questionnaire was distributed to ERP users to collect data to empiri-cally test the research model developed in this study. In addition to demographic and background information question, the survey contained instruments to measure the study variables. Contribution: The empirical results show that UGT provides a sound theoretical framework for explaining users’ gratifications, attitudes, and behavioral intentions toward adopting and using an ERP. These results support the view that subsumes information systems and other fields that endeavor to inform their audience. Findings: Individuals’ perceptions of the informativeness and entertainment of ERP systems demonstrated strong direct effects on attitude toward using and satisfaction with ERP systems. In turn, satisfaction with ERP systems showed a direct significant impact on intention to use an ERP system. Recommendations for Practitioners: Maintaining a favorable environment and designing training workshops that highlight the information and enjoyment aspects of an ERP can boost users’ perceptions of ERP informativeness and enjoyment and, eventually, improve their attitude and satisfaction with an ERP. Recommendation for Researchers: Researchers should test the proposed research model with other types of ERP systems and in different environments to enhance the generalizability of the results to other systems and settings. Impact on Society: The results of is study can be used as a foundation on which to develop plans and design strategies to enhance individual acceptance of ERP systems and realize the benefits associated with these systems. Future Research: Future research should extend the research model by integrating other personal and technology variables to provide further insights into what influences individuals to accept or reject an ERP system.