Impacts of Social Networking Sites on Brand Loyalty through Customer Engagement: Evidence from Cambodian Users

Author:

Ou Phichhang,Phou Sambath,Chov Bunmeng,Chav Tithdanin

Publisher

Scientific Research Publishing, Inc.

Reference65 articles.

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4. Ayyagari, R. (2006). Examination of Hedonism in TAM Research. In Proceedings of the 2006 Southern Association for Information Systems Conference (pp. 197-204). AIS Electronic Library. https://aisel.aisnet.org/sais2006/35

5. Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions

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