The Research of Influence Factors of Online Behavioral Advertising Avoidance
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Scientific Research Publishing, Inc.
Cited by 23 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Exploring the temporal effect of ad clutter on digital ad avoidance: a two-wave longitudinal study;Global Knowledge, Memory and Communication;2024-02-09
2. INFLUENCER PAZARLAMA İLE ÇEVRİMİÇİ DAVRANIŞSAL PAZARLAMANIN MARKA SAVUNUCULUĞU VE SATIN ALMA NİYETİNE ETKİSİ;Güncel Pazarlama Yaklaşımları ve Araştırmaları Dergisi;2023-12-30
3. Brand Match vs. Mismatch and Its Impact on Avoidance Through Perceived Surveillance in the Context of Synced Advertising;European Advertising Academy;2023
4. Algılanan itibar ve Gizlilik İhlali Endişesinin Çevrim İçi Satın Alma Niyeti Üzerindeki Etkisi: Birleşik Teknolojik Kabul ve Kullanım Teorisi Kapsamında Bir İnceleme;Anemon Muş Alparslan Üniversitesi Sosyal Bilimler Dergisi;2022-12-21
5. Privacy concerns and avoidance behaviour towards data-driven online behavioural advertising;Business Analyst Journal;2022-10-20
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