Sipping or glugging

Abstract

Wine culture has increasingly become part of our lives. The knowledge of the specific wine tasting terms is a major concern especially for non-professionals and for non-expert consumers. One of the main characteristics of this terminology is that it is constantly evolving and as a result it affects wine descriptors. Our objective is to describe the main characteristics of the processes and reasons for creating non-conventional wine tasting terms from two different approaches, semantic and rhetorical. Communicating our personal, subjective and pleasing experience and emotions, and expressing them by means of familiar, ordinary and everyday life words, which are considered to be unconventional in this field, is a recurrent procedure as opposed to the use of conventional terms.