Barack Obama, being sharp

Abstract

Gesture in political oratory and debate is renowned for its nonreferential indexical functions, for the way it purportedly can indicate qualities of speaker and materialize acts of persuasion — functions famously addressed in Quintilian’s classic writings but understudied today. I revisit this problematic through a case study of precision-grip (especially thumb to tip of forefinger) in Barack Obama’s debate performances (2004–2008). Cospeech gesture can index valorized attributes of speaker — not directly but through orders of semiotic motivation. In terms of first-order indexicality, precision-grip highlights discourse in respect of information structure, indicating focus. In debate, precision grip has undergone a degree of conventionalization and has reemerged as a second-order pragmatic resource for performatively “making a ‘sharp’, effective point.” Repetitions and parallelisms of precision grip in debate can, in turn, exhibit speaker-attributes, such as being argumentatively ‘sharp’, and from there may even partake in candidate branding.