Affiliation:
1. Universidad de O’Higgins
2. Universidad Austral de Chile
Abstract
Abstract
This study analyzed the multimodal discursive strategies Elisa Loncón, a Mapuche linguist and renowned academic,
used on Instagram to position herself as a sociopolitical leader during her tenure as president of the Chilean Constitutional
Convention. 811 Instagram posts from her account were downloaded from 15 January 2021 until 15 January 2022. From this, 81 of the
most interacted posts were selected and used to examine her multimodal discursive strategies while drawing on the
Discourse-Historical Approach (Reisigl and Wodak 2001, 2016). The results revealed three main themes: (1) the construction of an alternative leadership, (2)
visibilization of female leadership decision-making, and (3) a vindication of linguistic rights. Referential and intensification
strategies were particularly salient, and they were used to legitimize her role and foreground her Mapuche ancestry. These
findings highlight how female political leaders (and their intersecting identities) strategically deploy their communication
practices to resist sexism and racism.
Publisher
John Benjamins Publishing Company
Subject
Linguistics and Language,Sociology and Political Science,History
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