Tourist motivation for slow travel: A case study of the Vojvodina Region, Serbia

Abstract

Slow tourism is a type of alternative tourism that promotes the tourist experience by slowing down the pace, protecting the environment and improving of the tourist experience quality by engaging tourists with the place. It is a new idea that is gaining acceptance worldwide. This study is a reflection on how this type of tourism might grow in Vojvodina. The first goal of this study was to examine the characteristics of tourists who visited Vojvodina and to examine which destinations in Vojvodina are the most visited. Finally, the primary objective of the article was to investigate the motives travelers choose to travel to Vojvodina. Based on the research data of 243 participants who visited destinations in Vojvodina, two factors that motivate tourists (research and leisure) were identified, using the Exploratory Factor Analysis. Future studies on this subject in the surrounding countries can take advantage of the research methodology.