TRANSFORMATION OF MECHANISMS OF COMMUNICATION AND INTERACTION WITH CUSTOMERS IN DIGITAL MARKETING-Reference-Cited by-同舟云学术

TRANSFORMATION OF MECHANISMS OF COMMUNICATION AND INTERACTION WITH CUSTOMERS IN DIGITAL MARKETING

Published:2023-06-16 Issue:1 Volume:11 Page:211-228
ISSN:2409-6024
Container-title:Russian Journal of Management
language:en
Short-container-title:

Author:

Minakov Andrey¹^ORCID,Suglobov Aleksandr²^ORCID

Affiliation:

1. Moscow Regional Branch of the Moscow University of the Ministry of the Interior of Russia named after V.Ya. Kikotya

2. Financial University under the Government of the Russian Federation

Abstract

The article describes the main approaches and features of the interaction between the seller of the product and the client in the framework of digital marketing. Communication in digital marketing is directly related to both the collection of customer data and the personalized offer of a product to the client, the possibility of purchasing it immediately after the offer. In this, digital marketing differs significantly from traditional marketing, and communications in it differ significantly from communications in traditional marketing. The article concludes that it is necessary to increase the convenience for the client when interacting within the framework of e-commerce, about the needs for the development of single-channel sales of goods and services.

Publisher

RIOR Publishing Center

Subject

Polymers and Plastics,General Environmental Science

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