THE CONCEPT OF TERROIR: WHY IT MATTERS FOR UKRAINIAN WINE INDUSTRY?-Reference-Cited by-同舟云学术

THE CONCEPT OF TERROIR: WHY IT MATTERS FOR UKRAINIAN WINE INDUSTRY?

Published:2023 Issue:46 Volume: Page:28-43
ISSN:2617-8044
Container-title:THEORETICAL AND APPLIED ISSUES OF ECONOMICS
language:
Short-container-title:tppe

Author:

Golovii V.F.^ORCID,

Abstract

This paper explores the crucial role of terroir in Ukrainian winemaking's transition from traditional, quantity-focused models to innovative, quality-driven approaches. Against the backdrop of Ukraine's Eurointegration process, which compels wineries to reevaluate the significance of terroir, we examine the practical implications for the country's wine industry. A case study of "Shabo" Winery exemplifies the successful implementation of terroir-based strategies, displaying how they enhance the perceived value and distinctiveness of Ukrainian wines in both domestic and international markets. This research sheds light on the evolving landscape of Ukrainian winemaking and underscores the potential of terroir to elevate the industry's reputation and competitiveness. These findings offer valuable insights for wineries seeking to differentiate themselves and policymakers considering the role of terroir in shaping Ukraine's evolving wine industry

Publisher

Taras Shevchenko National University of Kyiv

Subject

Automotive Engineering

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