1. Mey 1985 and Gee et al. 1996 are focused around tbe question of the kind of language that is used in tbe modern economy. Leiss et at. 1986, Williamson 1978, Featherstone 1991 and Lury 1996 are useful sources on advertising and consumerism. My comments on the state and tbe welfare state draw upon Hall 1984, as well as Habermas. See also Jessop 1990. The notion of 'discourse technologies' is based upon Michel Foucault's analyses of the technologies of power; see Dreyfus and Rabinow 1982. On the sociology of 'taste', see Bourdieu 1984. For 'social skills training', I have drawn upon Argyle 1978. The first of the counselling texts is taken from 'Some of tbe directions evident in therapy' in Rogers 1967. The unattributed quotations about counselling on pp. 186 and 187 are from Vaughan 1976. On postmodern culture and 'postmodernism', see Jameson 1984 and Eagleton 1996.