Digital Marketing in Small and Medium Enterprises: The Impact of Web-Based Technologies-Reference-Cited by-同舟云学术

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Digital Marketing in Small and Medium Enterprises: The Impact of Web-Based Technologies

Published:2016-05-01 Issue:5 Volume:22 Page:1473-1476
ISSN:1936-6612
Container-title:Advanced Science Letters
language:en
Short-container-title:adv sci lett

Author:

Centobelli Piera¹,Cerchione Roberto²,Esposito Emilio²,Raffa Mario²

Affiliation:

1. Department of Chemical, Materials and Industrial Production Engineering, University of Naples Federico II, P.le Tecchio, 80, 80125 Naples, Italy

2. Department of Industrial Engineering, University of Naples Federico II, P.le Tecchio 80, 80125 Naples, Italy

Publisher

American Scientific Publishers

Subject

General Energy,General Engineering,General Environmental Science,Education,General Mathematics,Health (social science),General Computer Science

Cited by 15 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Effectiveness of digital marketing and its value in new ventures;International Entrepreneurship and Management Journal;2024-04-04

2. Linking Knowledge Application, Digital Marketing, and Manufacturing SMEs’ Sustainable Performance: The Mediating Role of Innovation;Journal of the Knowledge Economy;2023-05-02

3. A systematic literature review: digital marketing and its impact on SMEs;Journal of Indian Business Research;2023-02-20

4. Factors Influencing the Use of Digital Marketing by Small and Medium-Sized Enterprises during COVID-19;Informatics;2022-10-27

5. Analysis and categorization of studies of digital marketing in small and medium enterprises;Intangible Capital;2022-07-22

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