Influence of Demographics on Hypermarket Brand Extension Products-Reference-Cited by-同舟云学术

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Influence of Demographics on Hypermarket Brand Extension Products

Published:2018-07-01 Issue:7 Volume:24 Page:4954-4957
ISSN:1936-6612
Container-title:Advanced Science Letters
language:en
Short-container-title:adv sci lett

Author:

Hassan Hasliza¹,Rahman Muhammad Sabbir²,Sade Abu Bakar³

Affiliation:

1. Faculty of Management, Multimedia University, Persiaran Multimedia, 63100 Cyberjaya, Selangor, Malaysia

2. Department of Marketing and International Business, North South University, Bashundhara, Dhaka-1229, Bangladesh

3. Faculty of Business and Information Science, UCSI University, Cheras, 56000 Kuala Lumpur, Malaysia

Publisher

American Scientific Publishers

Subject

General Energy,General Engineering,General Environmental Science,Education,General Mathematics,Health(social science),General Computer Science

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