1. According to William Childs, General Manager for Human Resources at NUMMI, the product quality is equivalent to the Toyota, the industry leader for quality. (Smith, Childs, op. cit., p. 77) High quality translates not only into greater sales, but also lower warranty repair cost. The Nova has received high ratings from several leading consumer magazines (U.S. Department of Labor, 1987, p. 1). For example, in the most recent Consumer Reports survey (April 1988), Nova owners rank in the highest group in customer satisfaction.