Author:
Salmon Daniel A.,Dudley Matthew Z.,Brewer Janesse,Shaw Jana,Schuh Holly B.,Proveaux Tina M.,Jamison Amelia M.,Forr Amanda,Goryn Michelle,Breiman Robert F.,Orenstein Walter A.,Kao Lee-Sien,Josiah Willock Robina,Cantu Michelle,Decea Tori,Mowson Robin,Tsubata Kate,Bucci Lucie Marisa,Lawler Jaqueline,Watkins James D.,Moore Jamie W.,Fugett James H.,Fugal Adriele,Tovar Yazmine,Gay Marie,Cary Aleen M.,Vann Iulia,Smith Lee B.,Kan Lilly,Mankel Magda,Beekun Sumayya,Smith Victoria,Adams Stephanie D.,Harvey Steven A.,Orton Peter Z.
Abstract
IntroductionVaccine hesitancy is a global health threat undermining control of many vaccine-preventable diseases. Patient-level education has largely been ineffective in reducing vaccine concerns and increasing vaccine uptake. We built and evaluated a personalized vaccine risk communication website called LetsTalkShots in English, Spanish and French (Canadian) for vaccines across the lifespan. LetsTalkShots tailors lived experiences, credible sources and informational animations to disseminate the right message from the right messenger to the right person, applying a broad range of behavioral theories.MethodsWe used mixed-methods research to test our animation and some aspects of credible sources and personal narratives. We conducted 67 discussion groups (n = 325 persons), stratified by race/ethnicity (African American, Hispanic, and White people) and population (e.g., parents, pregnant women, adolescents, younger adults, and older adults). Using a large Ipsos survey among English-speaking respondents (n = 2,272), we tested animations aligned with vaccine concerns and specific to population (e.g., parents of children, parents of adolescents, younger adults, older adults).ResultsDiscussion groups provided robust feedback specific to each animation as well as areas for improvements across animations. Most respondents indicated that the information presented was interesting (85.5%), clear (96.0%), helpful (87.0%), and trustworthy (82.2%).DiscussionTailored vaccine risk communication can assist decision makers as they consider vaccination for themselves, their families, and their communities. LetsTalkShots presents a model for personalized communication in other areas of medicine and public health.
Funder
Centers for Disease Control and Prevention Foundation
Subject
Public Health, Environmental and Occupational Health
Cited by
6 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献