A Literature Review of Word of Mouth and Electronic Word of Mouth: Implications for Consumer Behavior
Author:
Funder
Ministerio de Economía y Competitividad
Publisher
Frontiers Media SA
Subject
General Psychology
Reference27 articles.
1. Impact of online WOM on destination trust and intention to travel: a medical tourism perspective.;Abubakar;J. Destination Mark. Manage.,2016
2. Role of product-related conversations in the diffusion of a new product.;Arndt;J. Mark. Res.,1967
3. Word of mouth communication within online communities: conceptualizing the online social network.;Brown;J. Interact. Mark.,2007
4. New consumer behavior: a review of research on eWOM and hotels.;Cantallops;Int. J. Hosp. Manage.,2014
5. The impact of electronic word-of-mouth communication: a literature analysis and integrative model.;Cheung;Decis. Support Syst.,2012
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