Quantitative Research Method in Public Relations: Relational Survey Model

Abstract

One of the most important and most effective stages in research processes in the field of social sciences is deciding on the application and method to be used. This practice and method also supports the purpose of constructing the problematic and the idea that is wanted to be put forward in line with the purpose, accompanied by hypotheses. The research, which emerged with the organics of the moving structure of the research, will contribute more to the literature. In this study, quantitative research methods used in public relations practices and the relational survey model, which is one of its sub-titles, are discussed. The main purpose of the relational screening model is; while examining the degrees of existing or thought to exist relations between two or more variables, it is simultaneously examining the effects of variables on each other and their changes together. In addition, in this research, information is given about the research method, model, hypotheses, universe-sample selection, what should be done and paid attention in parallel with this selection, data collection and processing, determination of the scales to be used, parameters, reliability and validity checks and analysis stages. In the relational survey model, which is one of the quantitative research methods, it will also be mentioned how the collected data supports the problematic.