Mobile Application to Provide Traffic Congestion Estimates and Tourism Spots to Promote Additional Stopovers

Abstract

In Japan, traffic congestions often occur on the expressways connecting tourism areas with the Tokyo metropolitan area. This congestion can be mitigated if tourists delayed their departure of homeward trips to avoid peak traffic hours. A potential method to promote staggered departure times is providing the estimates of near-future traffic congestion. This study hypothesized and experimentally confirmed that some tourists would delay their departure to avoid traffic based on near-future traffic estimates. The experiment was conducted in the Yatsugatake area using a mobile application that provided this information to tourists. The results suggest that approximately 40% of self-driving tourists will perform an additional stopover if the returning route is congested and near-future traffic congestion estimate is provided.