Motivators of MBWA and Communicational Factors behind Them: A Case Study on a Korean Shipyard

Abstract

This study was conducted with a team of senior managers at a Korean shipyard in an effort to elicit particular motivators for implementing management by walking around (MBWA). To identify the key motivators and communication issues associated with them, a theoretical framework was produced based on the key tensions of social psychology of communication and upward communication as well as modern organizational theories. For this qualitative research analysis, 12 semi-structured interviews were conducted face-to-face with the executives; the data were then supplemented by five field observations during MBWAs at the shipyard. Coding frame was used to organize modal salient themes for thematic analysis. The organizational and individual motivators identified were then analyzed in-depth to elicit communicational factors underlying these motivators. While identifying 10 salient motivators as organizing themes, the research concludes that MBWA is a contingent management strategy intended to promote upward communication within organizations.