Abstract
A project using design thinking (DT) was conducted among internal stakeholders of a large state Japanese university to design a user-centric brochure promoting study abroad programs at francophone partner universities. The low-fidelity prototype and the final product created with DT were tested by asking potential student-users to compare it with a standard brochure through two sets of surveys. Analysis of the quantitative and qualitative data revealed that low-fidelity prototyping was effective to enhance both the utility and usability of the final product. We also show how DT helped expose cognitive biases among designers.
Funder
Center for Education of Global Communication
Subject
Public Administration,Developmental and Educational Psychology,Education,Computer Science Applications,Computer Science (miscellaneous),Physical Therapy, Sports Therapy and Rehabilitation
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