1. Department of Digital Industry Integration, College of Arts, Media and Technology, Chiang Mai University, Chiang Mai 50200, Thailand
2. Department of Modern Management and Information Technology, College of Arts, Media and Technology, Chiang Mai University, Chiang Mai 50200, Thailand
3. A Research Group of Modern Management and Information Technology, College of Arts, Media and Technology, Chiang Mai University, Chiang Mai 50200, Thailand
4. Department of Knowledge and Innovation Management, College of Arts, Media and Technology, Chiang Mai University, Chiang Mai 50200, Thailand