The Influence of Individual Cultural Value Differences on Pro-Environmental Behavior among International Students at Korean Universities

Abstract

This study investigates the influence of individual cultural value differences on pro-environmental behavior (PEB) among international students from various cultural backgrounds presently studying in Korean universities. Data was collected using an online, self-administered questionnaire from a sample of 224 international students. Analysis was performed through structural equation modeling (SEM) techniques with the help of AMOS 26 software. The results show that Hofstede’s cultural dimensions are strong predictors of private and public-sphere PEB. The results indicated that the uncertainty avoidance, collectivistic, and long-term orientation values of international students have a significant positive effect on both private and public-sphere PEB. However, power distance does not affect PEB in the private and public spheres. Notably, masculinity is negatively associated with only public-sphere PEB. This study also provides valuable practical implications for policymakers and other stakeholders to promote sustainable behavior among international students.