Sustainability Promotion by Digitalisation to Ensure the Quality of Less-Than-Truck Load Shipping

Abstract

Freight transport by road is constantly increasing, therefore it is very important to ensure efficient distribution of flows by optimizing/reducing transport costs. With the recent increase in the demand for small loads, less-than-truckload transportation services are becoming increasingly popular among representatives of small and large businesses. This method of cargo transportation is more economically accessible and useful. The increasing competition between companies encourages the search for ways to improve the offered services, thereby reducing costs for customers. Digitization tools are among the most important in order to implement the principles of green logistics, ensure long-term competitive advantages by systematically improving logistics results and reducing costs. Automated service management, services based on customer data and intelligent solutions must help companies create a digital business model. The purpose of this article is the identification of problem areas in the service quality of companies carrying out less-than-truckload transportation on international routes and ways of solving them by applying digitization technologies. Research methods/methodology used: the work was carried out based on the analysis of scientific literature, statistical data analysis and survey methods, an expert survey was conducted by means of a questionnaire. The analysis of scientific literature made it possible to identify that the transportation of less-than-truckload shipments is not considered as a separate element, but included in the process of transportation of general loads. Considering the fact that less-than-truckload cargo transportation is becoming increasingly popular globally, this renders it possible to justify the novelty of the article and for a more detailed study. The result of the work is a conceptual model of service quality improvement based on digitization technologies.