Influence of Organizational Ambidextrous Culture in Manufacturing Enterprises on Service Innovation Performance

Abstract

With the development of the service economy, the service-oriented transformation of the manufacturing industry has become a crucial strategy pursued by major manufacturing enterprises globally. They must constantly innovate their services and provide customers with comprehensive solutions to succeed in a dynamic market environment. Improving service innovation performance becomes a key element. Based on the service-dominant logic, this paper analyzes the organizational ambidextrous culture in the manufacturing industry’s service transformation. A theoretical model is established with ambidextrous culture as the independent variable, service innovation performance as the dependent variable, external collaboration and internal collaboration as the mediating variables, and environmental uncertainty as the moderating variable. This study examines how an ambidextrous culture affects service innovation in manufacturing companies based on data from firms engaged in service innovation. By using the structural equation modeling for hypothesis testing, SPSS and AMOS version 23.0 software for analyzing, the following conclusions are obtained: first, organizational ambidextrous culture has a significant positive impact on service innovation performance; second, external collaboration and internal collaboration play mediating roles in the relationship between ambidextrous culture and service innovation performance; third, environmental uncertainty positively moderates the relationship between ambidextrous culture, internal and external collaboration, and service innovation performance.