Features and Challenges of Agritourism: Evidence from Iran and Poland

Abstract

In recent decades, agritourism has been suggested as one of the strategies for sustainable development of rural areas and diversification of the rural economy. The main purpose of this research was to review the situation, opportunities and challenges of agritourism in Iran and Poland to create an understanding of the agritourism situation in both countries. The systematic literature review (SLR) was used as the instrument in this study to access the number of possible papers and to understand the literature regarding the history, current states, support policies, developments and challenges of agritourism in Iran and Poland. Published research studies on entrepreneurship and agritourism in Iran and Poland between 2000 and 2022 were assessed. The results of this study showed that the development of agritourism in Poland has a longer history and is more developed compared to Iran and the Iranian authorities should take more measures in managing and developing agritourism. This study provides a major contribution to knowledge by being among the very first studies that examines and compares the situation of agritourism development in Iran and Poland. Practically, this research provides useful understanding of agritourism services and the areas need to be developed in the two countries for the development of agritourism. The article presents the index of positioning a competitive farm and gaining an advantage on the market of agritourism services.