Evolutionary Game Analysis of SME Social Responsibility Performance under Public Health Emergencies

Abstract

Performing corporate social responsibility is the only way to adapt to sustainable economic and social development and is also the inevitable choice to enhance the core competitiveness of enterprises. At the beginning of 2020, the rapid spread of the COVID-19 epidemic made SMEs face a survival crisis. Therefore, SMEs need to continue to shoulder their social responsibilities in this special period. In view of this, this paper, with the COVID-19 outbreak as the background, constructed the evolution of the government regulatory agency, SME, and consumer evolutionary game model. This paper studies the strategy choice of three subjects in the process of fulfilling social responsibility before and after public health emergencies and analyzes the influence of dynamic incentive and punishment measures, cash, and inventory on the performance of SMEs’ social responsibility using MATLAB. The results show that the government regulatory agencies play a guiding role in the enterprise responsibility process and need to provide appropriate liquidity for SMEs; SMEs should actively participate in social responsibility activities, optimize internal governance, and prepare enough cash for a crisis; consumers need to develop responsible consumer market, expand the responsible consumption scale, and help SMEs share the difficulties.