Selection of Cold Chain Logistics Service Providers Based on a Grey AHP and Grey COPRAS Framework: A Case Study in Vietnam

Abstract

Choosing the most suitable cold chain logistics service providers (CLPs) is a vital strategic decision for businesses aiming to achieve an effective and sustainable cold supply chain. A sustainable CLP is one that integrates sustainable practices across its whole operation cycle to achieve product quality, on-time deliveries, and satisfied customer requirements, while preventing products from going to waste, which is especially important in the context of a developing country. This study aims to evaluate and select the best CLP regarding their sustainability performance. For this evaluation, a multi-criteria decision making (MCDM)-based framework is proposed that integrates the grey analytic hierarchy process (G-AHP) and grey complex proportional assessment (G-COPRAS) methodologies, in which grey numbers are used to express the linguistic evaluation statements of experts. Initially, the evaluation criteria based on service level, economic, environmental, and social dimensions were determined by means of a literature review and experts’ opinions to employ the MCDM approach. The G-AHP was utilized to identify the criteria weights, and then, G-COPRAS was used to select the best CLP among the alternatives. A case illustration in Vietnam is presented to exhibit the presented approach’s applicability. From the G-AHP findings, product quality, logistics costs, innovation, and effectiveness of cold chain processes, customer experience, and CO emissions of refrigerated vehicle were ranked as the five most important criteria. From the G-COPRAS analysis, Yoshida Saigon Cold Logistic (CPL-05) is the best CLP. The robustness of the applied integrated MCDM approach was also tested by conducting a comparative analysis, in which the priority rankings of the best CLPs were very similar. The assessment in this study is directed towards enabling managers, practitioners, and stakeholders of cold chain businesses to assess the most efficient CLP in the supply chain in the market and also to devise suitable strategies toward sustainable development.