Effectiveness of Memorizing an Animated Route—Comparing Satellite and Road Map Differences in the Eye-Tracking Study

Abstract

There is no consensus on the importance of satellite images in the process of memorizing a route from a map image, especially if the route is displayed on the Internet using dynamic (animated) cartographic visualization. In modern dynamic maps built with JavaScript APIs, background layers can be easily altered by map users. The animation attracts people’s attention better than static images, but it causes some perceptual problems. This study examined the influence of the number of turns on the effectiveness (correctness) and efficiency of memorizing the animated route on different cartographic backgrounds. The routes of three difficulty levels, based on satellite and road background, were compared. The results show that the satellite background was not a significant factor influencing the efficiency and effectiveness of route memorizing. Recordings of the eye movement confirmed this. The study reveals that there were intergroup differences in participants’ visual behavior. Participants who described their spatial abilities as “very good” performed better (in terms of effectiveness and efficiency) in route memorizing tasks. For future research, there is a need to study route variability and its impact on participants’ performance. Moreover, future studies should involve differences in route visualization (e.g., without and with ephemeral or permanent trail).