Social Recommendation Based on Quantified Trust and User’s Primary Preference Space

Abstract

Social recommendation has received great attention recently, which uses social information to alleviate the data sparsity problem and the cold-start problem of recommendation systems. However, the existing social recommendation methods have two deficiencies. First, the binary trust network used by current social recommendation methods cannot reflect the trust level of different users. Second, current social recommendation methods assume that users only consider the same influencial factors when purchasing goods and establishing friendships, which does not match the reality, since users may have different preferences in different scenarios. To address these issues, in this paper, we propose a novel social recommendation framework based on trust and preference, named TPSR, including a trust quantify method based on random walk with restart (TQ_RWR) and a user’s primary preference space model (UPPS). Our experimental results in four public real-world datasets show that TQ_RWR can improve the utilization of trust information, and improve the recommended accuracy. In addition, compared with current social recommendation methods/studies, TPSR can achieve a higher performance in different metrics, including root mean square error, precision, recall and F1 value.