Determinants of Residential Consumers’ Acceptance of a Utility-Scale Battery Energy Storage System in Malaysia: Technology Acceptance Model Theory from a Different Perspective
Author:
Jaaffar Amar HishamORCID,
Majid Nurshahirah AbdORCID,
Alrazi Bakhtiar,
Ramachandaramurty Vigna K.ORCID,
Dahlan Nofri Yenita
Abstract
In a developing country such as Malaysia, studies of determinants which influence residential consumers of the Battery Energy Storage System (BESS) are limited. This paucity of studies was the catalyst for this study and its aim to investigate the factors affecting acceptance by Malaysian residential consumers of BESS as it relates to the Technology Acceptance Model Theory. A sample of 331 residential consumers indicated that consumer attitudes, social norms and self-efficacy, or the perception of behavioral control, had a positive and significant relationship with the intention to use BESS. Additionally, trust was a factor that had a significant effect on the consumers’ perceptions of cost, benefits and anticipated effects. All these variables significantly affect consumer attitudes. These findings provide important insights into BESS and facilitate the development of policies and practices relating to BESS in developing countries such as Malaysia.
Funder
Ministry of Higher Education of Malaysia, under the LRGS grant
Subject
Energy (miscellaneous),Energy Engineering and Power Technology,Renewable Energy, Sustainability and the Environment,Electrical and Electronic Engineering,Control and Optimization,Engineering (miscellaneous),Building and Construction
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