Big Data Analytics and Organizational Performance: Mediating Roles of Green Innovation and Knowledge Management in Telecommunications

Abstract

In the rapidly evolving telecommunications industry, organizations in Bangladesh are facing the challenge of improving their performance to stay competitive. However, there is limited research on how big data analytics (BDA) impacts organizational performance (OP) in this context. Therefore, this study examines the impact of BDA on OP in Bangladesh’s telecommunications industry, with green innovation (GI) and knowledge management (KM) as mediating variables, and big data analytics technical capabilities (BDATCs) as a moderating variable. We collected data from 384 management-level employees across five major telecom companies in Bangladesh using a structured survey questionnaire. Our analysis employed partial least squares structural equation modeling (PLS-SEM) with Smart-PLS 4.0 software. The findings indicate that BDA positively influences OP, and both GI and KM significantly mediate this relationship. However, while BDATCs enhance the BDA–OP relationship, they do not significantly moderate the BDA–GI link. These results underscore the importance of integrating BDA with KM and GI to boost organizational performance. Telecom companies should invest in advanced data analytics, foster a culture of sustainability, and enhance knowledge management practices to achieve superior performance. This study contributes to the Resource-Based View (RBV) theory by demonstrating the strategic role of BDA, GI, and KM in a developing economy context. Future research should expand this investigation across different sectors and consider longitudinal approaches to capture the dynamic nature of BDA’s impact on organizational performance.