How and When Does Engaging Customers in Environmental Sustainability Pay Off? The Role of Business Strategy-Reference-Cited by-同舟云学术

How and When Does Engaging Customers in Environmental Sustainability Pay Off? The Role of Business Strategy

Published:2024-06-08 Issue:12 Volume:16 Page:4924
ISSN:2071-1050
Container-title:Sustainability
language:en
Short-container-title:Sustainability

Author:

Aldossary Mohammed¹,Alyahya Mansour¹^ORCID,Agag Gomaa²³^ORCID

Affiliation:

1. Management Department, College of Business Administration, King Faisal University, Al-Ahsa 31982, Saudi Arabia

2. Nottingham Business School, Nottingham Trent University, Nottingham NG11 8NS, UK

3. Marketing Department, Faculty of Commerce, University of Sadat City, Sadat City 32897, Egypt

Abstract

This study explores the influence of consumer engagement for sustainability purposes on customer satisfaction and firm performance. Our study utilized unique actual data on the study variables to test these relationships in the context of S&P 500 firms. We collected data from 405 firms from 2013 to 2022. The analysis revealed that customer engagement is positively related to firm performance and customer satisfaction. The OLS approach demonstrated that a one-unit increase in CE resulted in an 8.1% improvement in company value and a 4.7% improvement in customer satisfaction. It also revealed that the relationship between customer engagement and firm performance is stronger when the company integrates climate change into their strategies. These findings offer meaningful implications for theory and practice in the context of sustainability.

Funder

Deputyship for Research & Innovation, Ministry of Education in Saudi Arabia

Publisher

MDPI AG

Link

https://www.mdpi.com/2071-1050/16/12/4924/pdf

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