Exploring Ethos in Contemporary Ghana

Abstract

In this article, we discuss contemporary Ghanaian ethos reflecting on female sexual behavior as a discursive construction that shifts and changes across time and space. Borrowing from Nedra Reynold’s concept of ethos as a location, we examine the various social and discourse spaces of different rhetors on female sexual behavior in Ghana and how each establishes ethos through identity formations and language use from various positions of authority. With multiethnic, multilingual, and multiple religious perspectives within the Ghanaian population, how does ethos and moral authority speak persuasively on female sexual behavior? We examine contemporary discourses governing normative female sexual behavior and presentation as revealed in both proverbs and social media to drive the discussion toward how these discourses of female sexual behavior and ethos are discursively constructed in contemporary Ghanaian society.