Perspectives on Artificial Intelligence Adoption for European Union Elderly in the Context of Digital Skills Development

Abstract

In today’s digitalized era, embracing new and emerging technologies is a requirement to remain competitive. The present research investigates the adoption of artificial intelligence (AI) by the elderly in the European landscape, emphasizing the importance of individuals’ digital skills. As has already been globally recognized, the most imminent demographic challenge is no longer represented by the rapid growth of the population but by its aging. Thus, the paper initially analyzed European perspectives on AI adoption, also discussing the importance of focusing on seniors. A bibliometric analysis was required afterward, and the review of the resulting relevant scientific publications uncovered gaps in understanding the relationship between older individuals and AI, particularly in terms of digital competence. Further exploration considered the EU population’s digital literacy and cultural influences using Hofstede’s model, while also identifying potential ways to improve the elderly’s digital skills and promote the adoption of AI. Results indicate a growing interest in AI adoption among the elderly, underscoring the urgent need for digital skills development. The imperative of personalized approach implementations, such as specialized courses, personalized training sessions, or mentoring programs, was underscored. Moreover, the importance of targeted strategies and collaborative efforts to ensure equitable participation in the digital age was identified as a prerequisite for AI adoption by seniors. In terms of potential implications, the research can serve as a starting point for various stakeholders in promoting an effective and sustainable adoption of AI among older citizens in the EU.