Affiliation:
1. School of Business Administration, Northeastern University, Shenyang 110169, China
Abstract
With the increasingly fierce market competition, customers’ needs are gradually becoming more complicated, specialized, customized, and personalized. How manufacturing enterprises adopt innovation strategies to achieve value-added products as well as value co-creation with customers is an important initiative for enterprises to maintain differentiated advantages in market competition. Therefore, the creation of service value has gradually become more and more important. The related research on manufacturing servitization has attracted extensive attention in recent years. Manufacturing servitization is the evolution process of manufacturing enterprises gradually from product-dominant logic to service-dominant logic. The purpose of this study is to explore the dynamic evolution of manufacturing servitization from the perspective of innovation strategy and analyze the dynamic evolution mechanism. This study shows the latest research progress of theories related to manufacturing servitization and lays the theoretical foundation for research on the mechanism of the dynamic evolution of manufacturing servitization. This study proposes a three-stage dynamic evolution model of manufacturing servitization: product production, technological innovation, and service innovation. This study primarily employs the research methods of model construction and computer simulation. Based on the Nelson–Winter model, this study establishes a decision model for manufacturing servitization innovation strategy. This study conducts a computer simulation study on the dynamic evolution of manufacturing servitization from the perspective of innovation strategy and draws conclusions. This study is of great significance for manufacturing enterprises in making appropriate service-oriented innovation strategy decisions in the context of the service-oriented transformation occurring widely in the manufacturing industry.