Perceived Environmental Value, Destination Image, and Tourist Loyalty: The Role of Tourist Satisfaction and Religiosity-Reference-Cited by-同舟云学术

Perceived Environmental Value, Destination Image, and Tourist Loyalty: The Role of Tourist Satisfaction and Religiosity

Published:2023-05-15 Issue:10 Volume:15 Page:8038
ISSN:2071-1050
Container-title:Sustainability
language:en
Short-container-title:Sustainability

Author:

Zulvianti Nora¹,Aimon Hasdi²,Abror Abror²^ORCID

Affiliation:

1. Islamic Management, Universitas Islam Negeri Imam Bonjol, Padang 25115, Indonesia

2. Faculty of Economics, Universitas Negeri Padang, Padang 25113, Indonesia

Abstract

This study aimed to investigate the antecedent of loyalty in halal tourist destinations in West Sumatra. We used tourist satisfaction as a mediation variable and religiosity as a moderating variable. The survey was conducted by distributing questionnaires to 310 respondents who visited halal tourism destinations in West Sumatra. It was analyzed using Structural Equation Modelling (SEM) Partial Least Squares (PLS). Perceived environmental value influences loyalty. Furthermore, destination image affects tourist satisfaction and tourism loyalty. Tourist satisfaction does not mediate the effect of destination image on loyalty. Religiosity affects tourism loyalty; higher religiosity is followed by higher tourism loyalty. Religiosity moderates the effect of satisfaction on loyalty.

Funder

DRTPM Dikti

Publisher

MDPI AG

Subject

Management, Monitoring, Policy and Law,Renewable Energy, Sustainability and the Environment,Geography, Planning and Development,Building and Construction

Link

https://www.mdpi.com/2071-1050/15/10/8038/pdf

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